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In 2014, SEO was declared officially dead. Yet, it is now 2017, and it is clear that it is anything but. What has happened, however, is that every search engine optimization agency has had to change their tactics. But that is nothing new either, since SEO has been changing since it was first developed. So what are the strategies that have to be employed this year? 1. Mobilegeddon Happened, and It Improved Things One of the reasons why people said that SEO was dead was because of Mobilegeddon. Suddenly, everything had to be optimized for mobile, which meant years of…

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The Internet may have taken the world of marketing by storm, but that doesn’t mean the more traditional methods of marketing are now defunct. If you can give your customers a hard-copy brochure or flyer, they’ll have something they can always refer to without having to search on the internet. In addition, people will always be reminded of your company if they have a flyer or brochure lying around, and that means when they need the products you sell, they’ll probably contact you as oppose to your competitors. However, you need to make sure your marketing materials are printed on…

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So you want to grow your business fast! Well there is no faster way to grow your business than to purchase another existing business. You have to be careful though, because experts like Mark J. Leder caution that acquiring an existing business is rarely straight forward and often filled with risk. Here are steps to make sure you are making the right decision. 1. Do a long due diligence Your due diligence process should be deep and detailed. It begins before the target firm’s management knows you might want to acquire them. Go through everything publicly available: web pages, job…

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It is not an understatement to claim that establishing and running your own business would be a walk in the park. Marc Leder had a well-paying job at Lehman Brothers after he graduated from the Wharton School of the University of Pennsylvania with a Bachelor of Science degree in Economics. However, the ambitious fellow craved more freedom in making his own decisions. Moreover, he was highly curious about the private equity business, so in 1995, he left investment banking and his Senior Vice President position in Lehman Brothers and moved to Boca Raton, Florida to establish his own company. Together…

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If you have been slowly growing your small business, there comes a point at which you can’t grow anymore with a deliberate expansion of your office space, your geographical reach, your customer base, or perhaps by upgrading your technology or processes.  When you get to that point, there are important decisions to be made, with the question of how to finance that expansion, either by finding investors or raising capital through a cash advance being one of the most important.  Before committing to expanding your business, be sure to ask yourself some important questions to be sure that you are…

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From the moment you open a business to the day you close it down (and beyond), you will have a reputation. Whether that is a good one or a bad one will change overtime, depending on how your customers feel about you. If you have strong customer service, good products, and a friendly attitude, then it is more likely to be a good reputation. But a single disgruntled employee or customer can change all of that in an instant, and you have to be ready to engage in some serious reputation repair. How to Deal with an Online Reputation Make…

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For many, the idea of a degree in business is conflicting. On the one hand, business is what drives the world, which means there is always work in it. On the other hand, it conjures up images of dreary offices, lots of paperwork, and almost no creativity. However, there is actually a way to bring creativity and fun into business, which is by studying towards a music business degree. This is an excellent course for those who want to be involved in the wild world of entertainment and music, and industry, by the way, that is worth billions of dollars,…

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  A key factor of innovation is to enable personnel to have ideas on how to improve operations, products, and more. By ensuring the actual employees can express their ideas leads to new insights, while at the same time making people feel more engaged, and thereby makes them more productive. Idea management software is one way to do that, but you first need to consider how you will change the company culture so that people actually want to shared their ideas. Below are some things to think about. Why Do You Need Idea Management Software? You need to consider why…

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Hiring a skip can be a great way to get rid of household and garden waste with ease and they can be delivered directly to a home or place of business, so there’s no need to worry about transporting the skip. However, there are a few rules about what can and can’t be put into a skip and it is usually a good idea to contact the skip hire company for information about what they allow to be placed into their skips and what is banned. There are a few general rules when hiring a skip with regards to what…

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Small businesses have limited marketing budgets and don’t have the luxury of using several marketing channels. Many simply pick one, cross their fingers and run with it. Small businesses also do not have the time to test out the different marketing channels. They need a channel that’s proven to work and one that will deliver near immediate results. These unique needs of small businesses make email marketing a no-brainer. Email marketing has been proven time and again to deliver results with minimal investment. And, not just for small businesses, Fortune 500 companies continue to use email marketing to build an…

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